Bing with a Bang
I have ingested more statistics on Bing market share today than I have had biscuits with my morning tea and the consensus (once removing the extremities) is that Bing, especially in the US is becoming a force to be reckoned with.
O.k. so where did this blog come from…
I had a chat with a guy today (which removed my Bing filters that had previously been placed due to Bing overload) who said something along the lines of “the US having a great deal more trust in Bing than other major search engines”.
At first I snorted in amusement at what I assumed was a throw away comment, only to be silenced with a solid retort, backed up with a degree of passion, which made me sit back and look into this in more depth.
The more I sought a counter argument to this, the more I found myself being lured in by the statement and by Bing.
As someone familiar with search engine analysis and a Google/Firefox combination searcher (among other combinations) I did not expect to be saying this, however; there are some things I just really like about Bing:
1. I love the background images with the random pieces of information and links to equally randomly associated quotes (with associated search results when clicked). It can be liken to Google’s “I’m feeling lucky” but it just feels like more effort has been made to make this something special and I for one like it. People have made a lot about the value proposition piece for Bing but I am feeling the value!
2. I also like the fact that they have made the “Feedback” link stand out from the other links on their home page – this implies, (at least to me) that they want to hear what I have to say to the extent that they have made it easy for me to say something to them.
3. The extra text for each result option is another nice touch… Does this offer spammers chances to ruin this value add from Bing? (Probably) but this should not stop progress – and I for one see this as a genuine usability plus.
Having difficulty signing off this blog I thought that perhaps I would lean on ‘The Great Gatsby, Ch.1’ – perhaps this as an apt Bing/Google comparative:
“Whenever you feel like criticizing any one…just remember that all the people in this world haven’t had the advantages that you’ve had.”
- F. Scott Fitzgerald, The Great Gatsby, Ch. 1
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MAYDAY MAYDAY MAYDAY – My Google Long Tail Rankings Are Dropping!
A mayday situation is one in which a vessel, aircraft, vehicle, or person is in grave and imminent danger and requires immediate assistance. To many online entities, Google has put their long tail search referrals in imminent danger.
Each year, Google changes its algorithm anywhere from 350 to 500 times and if you are too narrow in your optimizations you will be at the mercy of each revision, and may find your rankings drop.
Specifically, if you check your search referral traffic between April 28th and May 3rd you may find that there was a drop in the number of referrals, pages getting traffic, etc, due to the “Mayday” change, but any drops in traffic to your big terms are most likely unrelated. Search referrals (long tail traffic) is where you should look for change.
If you monitor your rankings for a handful of obscure tail terms, you may notice that your rankings suddenly dropped and indexation or crawl statistics suddenly changed.
There is much speculation about what elements of the algorithm were tweaked; to many that Google may have reduced the size and depth of the primary index and possibly broad link devaluation, and/or a shift in how phrase match is performed, increased bias may now be given to authority/brand sites, and many other unsubstantiated theories.
In reality, Google has been looking to achieve a few fundamental things with their search engine: Improve speed of results, improve relevance, and increase the amount of time users spend on Google.
Google has also been trying to ensure that brands are being found first for their own goods and products; if you have your keywords and searches better engineered to sell products than the actual manufacturer, you may have seen a drop in results after Google’s tweaking.
Regardless of what elements that Google changed, if you create unique, relevant and comprehensive product descriptions and search terms instead of simply using generic terms, you could save yourself current and future traffic loss. This is a strategy that we advise and implement for our clients at Metamend. Hopefully, your service provider has prepared you accordingly.
Amazingly, a heavy keyword count is not the fix you are looking for; review your link structure and content, make site-wide changes for the benefit of the Googlebot, and give attention to who overtook you in ranking.
Avoid spam and purchased links as a quick fix, and instead focus on what the competition is doing different from you and work on building your page strength.
Does this mean you should forget about Search Engine Optimization? Absolutely not!
In fact, the opposite is true; Search Engine Optimization is more important than ever. Industry professionals can guide you in making quicker and more relevant changes to your site and rebuild or maintain your ranking in a more timely manner.
Google AdSense 最適化レッスン 1
「収益の仕組み」と「AdSense 最適化の PDCA サイクル」について
Blogging and Google adsense
www.askjoelcomm.com Blogging is a great way to make money with Google adsense. In part 7 of my adsense presentation, you will learn how to get started in just a matter of minutes. To start this series at the beginning, go to http
SnadBox: Search Engine Optimization, Google, Hysteresis, Matt Cutts, Google Apps, Google Maps, Orkut
Product Description
High Quality Content by WIKIPEDIA articles! The Sandbox (a.k.a. Sandboxing or the sandbox effect or the Google penalty) is a name given to an observation about the way Google ranks web pages in its index. It is the subject of much debate?its existence has been written about but not confirmed and several observers state that they have observed the contrary. According to the sandbox effect, Google temporarily reduces the page rank of new domains, placing them into what is referred to as its “sandbox”, in an effort to counter the ways that search engine optimizers attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own.
SnadBox: Search Engine Optimization, Google, Hysteresis, Matt Cutts, Google Apps, Google Maps, Orkut
Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks
Product Description
“Google Advertising Guerrilla Tactics” is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: How to Get Free AdWords Coupons, Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click, Bid Traps: How to “Google Advertising Guerrilla Tactics” is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: . How to Get Free AdWords Coupons . Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click . Bid Traps: How to Prevent and Exploit Them . Vital Ad Stylization Techniques . Where to Find Keywords Your Competitors Will Not Think to Look . Ways to Use Abbreviations, Plurals and Misspellings . Most Popular Search Terms for Over 15 Holidays . Best Image Ad Sizes . Image Ad Colors that Will Wreck Your Campaign . Site Target Your Way to Quick Success . Search and Content Network Bid Strategies . How to Use Froogle, Google Base, Google Book Search, Google Catalogs, and Zeitgeist to Get Free Sales Conversions . The Key to Getting #1 Placement on Google . Industry Examples of Crucial Advertising Dos and Don’ts If you want to beat your competition by getting more AdWords clicks at the lowest cost then “Google Advertising Guerrilla Tactics” is a must.
Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks
Google adwords Introdução
Destaque a sua empresa no Google com publicidade à sua medida. Experimente em www.google.pt
Google Search: Web search engine, Google, Larry Page, Sergey Brin, Translation, PageRank, Spam , Search engine optimization, History of Google, List of Google products
Product Description
Google search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google receives several hundred million queries each day through its various services. Google search was originally developed by Larry Page and Sergey Brin in 1997. Beyond the original word-search capability, Google Search provides more than 22 special features, such as: synonyms; weather forecasts; time zones; stock quotes; maps; earthquake data; movie showtimes; airports; home listings; sports scores, etc. (see below: Special features). There are special features for numbers: prices; temperatures; money/unit conversions (”10.5 cm in inches”); calculations ( 3*4+sqrt(6)-pi/2 ); package tracking; patents; area codes; plus rudimentary language translation of displayed pages. A Google search-results page is ordered by a priority rank called a “PageRank” which is kept secret to avoid spammers from forcing their pages to the top. Google Search provides many options for customized search (see below: Search options), such as: exclusion (”-xx”), inclusion (”+xx”), alternatives (”xx OR yy”), and wildcard matching (”xx*”).
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