The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- ISBN13: 9780470547816
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
- New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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The AC Source Book: Everything You Need to Know About Making Money Online with Associated Content
Product Description
The AC Source Book will teach you everything you need to know about getting started with Associated Content (AC), a company that accepts articles on virtually any topic and pays out thousands of dollars to writers and contributors every month! If you’re an aspiring writer, blogger, or you just want to make a steady income online, this book will help you get published and get paid. The AC Source Book is your blueprint for success with Associated Content, and will show you the easy way to writing high-quality articles that get the best offers. You’ll learn the basics of search engine optimization and keywords, which topics to write about (and which ones to avoid), and how to promote your articles to earn even more money through AC’s bonus program. The AC Source Book will show you exactly how to generate a consistent income online, and become a successful online writer. If you’ve ever dreamed of making money from home or getting published, this is your guide for making it happen!
The AC Source Book: Everything You Need to Know About Making Money Online with Associated Content
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Internet Marketing: Integrating Online and Offline Strategies
Product Description
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
Internet Marketing: Integrating Online and Offline Strategies
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