Google Acquires Like.com and Yahoo Likes Bing’s Algorythm
Algorithms are in the news this week and as far as that goes, this year.
In a surprising change, Yahoo and Bing are partnering up to take on Google.
Bing, to those who remember, used to be called “Live Search” and as part of the new deal is now going to power Yahoo searches.
Yahoo and Microsoft have been conspiring to take more of the market that Google has seemingly dominated in recent memory.
This new partner ship between the two search engines, is projected to capture 31 percent of the market share, while Google maintains an approximate 85 percent share.
Despite this change in services, Yahoo insists that search functionality will not change.
For example, webmasters will still be able to use the “Build your Own Search Service”, Yahoo! Query Language, and Site Explorer.
In a less popular change, developers will now have to pay for utilizing the tools which used to be for free.
This deal only covers the search results portion of Yahoo services; other services will not be affected by the change except one; The only real casualty will be Yahoo SearchMonkey.
The Search Monkey service will shut down on October 1st and any associated third party custom result applications, infobar applications, and data services will also be affected.
What does this mean to the end user? You have a little over a month to say goodbye to the monkey.
The final breakdown of the Yahoo-Microsoft agreement will go as follows: back-end crawling, listing, and ranking technologies that generate search results will be handled by Microsoft. Presentation of the results, save a “Powered by Bing” message at the bottom of the results page, will be handled by Yahoo.
Visually, it should improve searching.
Not to sit back and watch this happen, Google recently acquired Like.com, a visual search engine website for a rumored $100 million.
The idea it appears is to enhance Google’s initiatives towards visual searching.
Like.com’s searching technology, when added to the Google line up, has the real possibility of transforming online shopping to resemble more social media than e commerce.
Theorized changes include; ability to upload personalized photos with the intent to allow a search engine to virtually try on clothing and pre-fit and pre-try on color and style combinations for the best possible outcome.
This is not new technology per-SE, as Like.com made its debut in 2004 as Riya.
Its attraction is the algorithms that were developed to search for things like bags, clothes, shoes, and jewelry.
Essentially it can understand what “red shoes” and “black skirts” look like, and the algorithm cross-matches items to uncover the right combination for the desired look.
As the Yahoo modification is slated to take as long as until 2012 to complete, Google is looking to implement its changes in a more timely manner, so we may see an easier online shopping Christmas season.
One thing these changes have in common, is that visual elements in our searching have become more desirable than text based functionality, and this will prove more and more challenging to enforce going forward.
To me, this highlights the need for professional enforcement and monitoring and just reinforces what many of us already know; the only constant on the Internet is change.
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Product Description
How can a small business owner or individual best position their website to be found on the Internet? By using effective search engine optimization (SEO) techniques. Google, Yahoo and Bing are the major ways consumers search for goods, services and information today. Individuals and business owners who know how to optimize their sites using SEO will improve their search results position dramatically. You don’t have to be a technology expert to do this. Enhancing your site with effective SEO techniques does not require a web developer, just a willingness to understand how consumers and clients are looking for your goods, services and information. Today’s marketplace is so crowded you have to stand out from the pack. A successful business today requires a real web presence. If your customers can’t find you on the web, how can they be expected to find you on the street? You, and your website CAN be the leader of the pack following the simple steps in this book.
Personalized Impact on SEO, Yahoo Update, Bing Purges & Jesus on Google
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The New PPC – Video 3 – Setting up Yahoo Search Campaigns
In the last video we showed you the process of creating a Google AdWords Campaigns and AdGroup by the data we collected in Video 2. In this video, watch over our shoulders as we go through Yahoo Search (Overture). It is a very different animal than AdWords being that what you bid is what you get. Yahoo Search is GREAT for long tail keywords because there is not much competition in them. However short tail keywords are VERY competitive. Be sure to watch all the videos! You can download all …
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Promoting your Associated Content articles
Because Associated Content pays its writers an amount of money based on the number of page impressions that a particular page receives, it is important that you try to generate as many page impressions as you can. Promoting your Associated Content articles is nearly as important as writing them in the first place. Fortunately, there are some relatively simple things that you can do to promote your Associated Content articles that can greatly increase their page views and, thereby, your income on those pages. Here are a variety of proven ways to promote your articles on Associated Content:
* Write your articles with search engines in mind. Learn about SEO Search Engine Optimization techniques. This is the process of writing in such a way that the search engines, such as Yahoo or Google, can more readily find your article and relate it correctly to a search. By using search engine optimization, you will make it so that people who are looking for information related to your article can find it on Associated Content.
* Use social bookmarking sites. There are a number of web sites that are designed to allow the user to catalog their favorite web sites and to share them with others. These sites include things like StumbleUpon and Delicious. By bookmarking your Associated Content articles on these web sites, you will be able to generate more traffic to those articles, increasing your page views.
* Link to your Associated Content articles. If you have a blog or a web site, include some links to your articles on Associated Content. Of course, putting in these links can drive people from your own site to Associated Content, so if you are trying to sell something else on your own web site, or if you have a different monetization strategy on your own web site, you may wish to consider not linking out to Associated Content articles.
While there is no guarantee that the above techniques will create huge amounts of traffic or drive thousands of visitors to your Associated Content articles, in some case these methods may indeed help out, at least to some degree.
Yahoo Search New UI, Google AdWords Keyword Tool & AdSense
www.seroundtable.com – Yahoo launched a new search interface along with a brand campaign. Google AdWords is testing a new keyword tool, which is extremely advanced compared to the current one. AdWords advertisers were hit with a “low share of voice” notice. Google has confirmed new AdSense arrows and I see them. Some AdSense publishers are unable to login to their accounts. Did you know, Google doesn’t use meta keywords? Did you see the new deeper Sitelinks with data formats? Google launched …
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